Our Team
We have created the team that WE would want to run OUR marketing.
A collective of seasoned media professionals, data analysts, and creatives who are experts in their individual fields lead each aspect of delivery.
Start with an expert, end with an expert.
At yomconnect, we have premium local talent across all disciplines. You have an expert on your account from start to finish.
Our Lead Team
NATALIE SHAW
CO-FOUNDER AND CEO
Nat has over 25 years experience in delivering marketing & media strategies for national & international companies in Australia, NZ & the US.
A tech entrepreneur and co-founder of training and marketing companies, she is skilled in the development of multi layered marketing and media strategies that get brands noticed and achieve results.
From Marketing Manager of the North Queensland Cowboys to training teams and franchisees in the Harvey Norman Group, Nat is passionate about ensuring client side outcomes and customer service delivery and experience at every level.
MATT CHAPMAN
HEAD OF REVENUE & GROWTH
Matt Chapman has worked in Regional Australia for the past 20 years, starting his media career on the Central Coast of NSW. During this period he worked for Nova Entertainment and launched Star 1045 on the Central Coast. After 5 years Matt was head hunted to Townsville as the General Sales Manager, staying in Townsville for 11 years, having multiple roles, General Manager, North QLD Sales Director, North QLD GM, and the most recent position of State Manager for QLD/NT for Grant Broadcasters which he held for 10 years.
In March 2024, Matt joined yomconnect as the Group Network Manager and Growth, bringing his Regional Business knowledge to Yom and starting the new journey with us.
JACEY OCTIGAN
PARTNERSHIPS AND BUSINESS GROWTH
Jacey has over 25 years experience across marketing, digital advertising, sponsorship, strategy and events. She approaches client outcomes and objectives from all angles to ascertain the best approach in developing and managing strategic and tactical plans to help build businesses and achieve their targets. With an extensive history managing major events, she approaches every client with an outside the box thinking and a creative slant.
Jacey has developed and delivered multi layered and integrated marketing solutions for a large number of organisations. She has a deep understanding of the daily challenges faced having worked closely with major brands in her roles in sport, not-for-profit and digital marketing.
KAREN KWAN
HEAD OF PROGRAMMATIC TRADING
With 17+ years of APAC-focused digital media experience in client and campaign management, Karen excels in operations and client services. She began her agency career in digital media planning and buying, specializing in programmatic advertising and technology. As one of the early pioneers in programmatic media, she led Operations and Programmatic Trading for APAC at Xaxis for 5 years. Karen then worked with Essence on APAC accounts for Google and led Matterkind in Singapore before relocating to Brisbane. She was a finalist in the Technology Leader category at Campaign Asia-Pacific’s Women Leading Change Awards.
RONELLE VILJOEN
HEAD OF PERFORMANCE SOCIAL
Ronelle is a seasoned professional renowned for her expertise in Digital Performance and Social Media Marketing. With a proven track record of success, she has spearheaded digital transformations for global brands such as National Instruments, De'Longhi, Kenwood, and Braun, catapulting them into the digital realm within the South African market.
A finalist in the prestigious Women in Digital National Awards 2023: Digital Marketer of the Year category, Ronelle is dedicated to harnessing the power of digital platforms to drive outstanding results.
Her impressive portfolio boasts collaborations with esteemed brands like Donut King, Brumby's Bakery, and Crust Pizza. From her impactful tenure at De'Longhi to her invaluable contributions at yomconnect, Ronelle continues to solidify her reputation as an industry powerhouse.
SILVIA ARPASOVA
HEAD OF SEARCH & PERFORMANCE
Silvia has a wealth of experience, with an impressive 17-year track record in paid search & performance. She has successfully navigated diverse verticals and managed accounts for renowned clients such as TSB Bank, Hyundai, and HP.
Silvia's achievements include receiving a prestigious UK industry award for her work on McDonald's and spearheading the Google agency transition for Volkswagen UK.
She’s equally comfortable in performance marketing and numbers as she is in leading and training teams.
KENNETH LOPEZ
DATA ANALYST
From engineering to data analytics, Kenneth has carved a unique career path driven by his passion for data and problem-solving. As a Data Analyst at yomconnect, he leverages his analytical skills and project management experience to extract valuable insights and guide strategic decisions. Kenneth's engineering background has sharpened his keen eye for detail and data-driven mindset, which he now applies to drive impactful outcomes.
KEGAN HILL
ACCOUNT DIRECTOR
With 17 years of extensive marketing experience in both agency and corporate settings, Kegan has consistently excelled in propelling brand growth and building enduring customer connections across diverse industries.
As a dedicated and seasoned marketer, his motivation lies in constructing and reinforcing brands, utilising his expertise to deliver tangible results.
Kegan advocates for true collaboration between the agency and clients, aiming for the best possible outcomes for all involved.
ALLY WAYE
ACCOUNT MANAGER & SOCIAL MEDIA SPECIALIST
Over 7 years in marketing and business, Ally's skillset varies from Account Management, content creation, organic strategy and collaboration management between creatives and brands. Having worked within social media, advertising and talent management, Ally's marketing brain is constantly turning cogs and considering new approaches to assist her clients reach their target market and see growth within sales and platform engagement.
Ally's passion lays in relationship building and stives to nuture relationships with her clients throughout their marketing journey. Theres nothing the can't be solved with collaborative thinking and communication.
KAYLEE REID
SENIOR GRAPHIC DESIGNER
Kaylee has a talent for creating compelling designs across various platforms, including organic and paid social media, websites, EDMs, presentations, and print media. Her expertise contributes significantly to the development of comprehensive brand identities, ensuring that visual elements resonate with target audiences, drive engagement, and foster brand success.
Throughout her 10+ years in the field, Kaylee has come to believe in the power of design to create meaningful connections, and she is always exploring new ways to innovate and inspire through her work.
REBECCA FENEMORE
SOCIAL MEDIA COORDINATOR
With over 5 years experience in social media management and content creation, Rebecca has built a strong reputation for crafting engaging digital strategies that drive brand growth and foster community engagement. Having worked with a diverse range of clients across various industries, she brings a versatile skill set that spans content planning, social media strategy, copywriting, and analytics.
She is passionate about creating authentic and compelling content that resonates with audiences, using her expertise in platform algorithms, trends, and audience insights to maximise reach and engagement.
With a keen eye for detail and a commitment to staying ahead of digital trends, she is driven by the goal of helping brands tell their story in a way that’s both creative and impactful.