Playstation for
Donut King Campaign
Iconic national brand, Donut King, launched a marketing campaign to promote a new and exclusive partnership with PlayStation launching a limited-edition four-pack of donuts in the PlayStation controller shapes.
The dynamic campaign rolled out across multiple marketing channels, including paid digital, social, and video, influencer marketing, consumer activations, OOH and PR, with a consumer competition around the in-demand PlayStation 5 at the core
yomconnect developed the overarching media strategy for the execution and delivered all digital and social aspects of the campaign across a combination of programmatic advertising, social ad placements across Facebook, Instagram, TikTok and YouTube.
Brands we've worked with
What our clients say
yom are proactive, flexible and responsive - and deliver well beyond the brief. They’ve worked with us on brand and marketing strategy across multi digital formats and supported some of our most successful multi-channel campaigns to elevate results well above expectations.
The yom team are personable and provide expert advice and timely responses to our requests. They are an agency you can rely on.
The team’s in-depth knowledge of the constantly changing social media landscape has allowed us to make data-driven decisions to improve our digital marketing.
With a drive to get the best result for the client, it's always a pleasure when we get to partner with the yomconnect team.
From an agency perspective, the assistance from the guys at Yom
has been first class. Partnering with Yom has been one of the best business decisions I have made in the 20 years our agency has existed.
ADZPOWER AGENCIES
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